This article contains content that is written like an advertisement. British online gambling company based in the United Kingdom. Bet365 is one of the world’s leading online 365bet live groups with about 23 million customers globally.
The company is registered offshore in Gibraltar as with other online gaming websites. Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service. Bet365’s casino, games and poker operations are licensed and regulated by the Government of Gibraltar too. In addition to the company headquarters in Stoke-on-Trent, Bet365 have further offices in Gibraltar and Australia.
Bet365’s site supports multiple payment methods, including bank transfer and Neovia, in 25 currencies. Chairman Peter Coates also has the same position at Stoke City and in May 2012 Bet365 signed a three-year contract with the club to become shirt sponsors. Bet365 was founded in 2000 in a portakabin in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. Commenting on the published accounts, former Stoke-on-Trent Central MP Tristram Hunt said: «This is a great British business success story and we should be hugely proud to have it in the heart of Stoke-on-Trent. This is a company that provides high quality, well-paid jobs for the city, and unlike some other gambling businesses it pays its taxes in the UK.
Denise Coates, joint chief executive, continues to run Bet365 and is the majority shareholder with 50. Her brother John, joint chief executive, runs the business alongside her, with her father Peter holding the position of chairman. Bet365’s In Play product allows customers to bet on events as they are taking place, with a large range of live markets available. By using this technology, Bet365 is able to handle thousands of changes per second, and the data latency has decreased to less than two seconds.
Bet365’s live-betting system supports a ‘cash out’ feature, which permits users to take a price for a specific bet before it completes. The result is that a profit can be guaranteed, or a loss minimized prior to the completion of that in-play event. This was enhanced in March 2017 with the ability to apply specific rules to allow the cash out feature to work automatically. Bet365 currently provides a live-streaming service for their customers, broadcasting over 20,000 live sporting events each year. Bet365 managed to secure the rights to stream the first ever England football match which was exclusively shown on the Internet, in October 2009.
Bet365 was one of the first bookmaker to start offering esports to bet on. Bet365 offers an online affiliate programme where webmasters and marketing persons have the ability to earn commissions on the players they refer to Bet365. Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate. Gaming Review magazine has ranked Bet365 the number one Internet gaming company in 2010, 2011 and 2012 as part of its annual Power 50 list of the top 50 most influential Internet gaming companies. Denise Coates, founder and joint CEO of Bet365, received a CBE in the 2012 Queen’s new year honours list for services to the community and business. Peter Coates, director of Bet365 and a lifelong supporter of the British Labour Party, has donated hundreds of thousands of pounds to the party. One particularly large donation coincided with the relaxation of gambling legislation and the lifting of a ban on television advertising by the Labour government.
In October 2014, The Guardian newspaper reported that the company had been taking bets from Chinese citizens by using obscure domain names in order to avoid government web censorship. 75 million AUD for misleading advertisements which falsely promised «free bets» to customers. She was criticized for this as Bet365 preys on the most vulnerable members of the population, often raising betting limits for the worst losing customers, but quickly halting winning bettors’ play after only a few bets. BET365 GROUP LIMITED by Company Check UK». 365 put their shirts on Stoke City». Stoke City’s Britannia Stadium to be known as Bet365 Stadium next season». 365 is the new general sponsor of Ludogorets».