Jump to navigation Jump to search Not to be confused with TWiT. Twitch is a live streaming video platform owned by Twitch Https www twitch tv, a subsidiary of Amazon.
The popularity of Twitch eclipsed that of its general-interest counterpart. February 2014, it was considered the fourth largest source of peak Internet traffic in the United States. 970 million, which later led to the introduction of synergies with the company’s subscription service Amazon Prime. By 2015, Twitch had more than 1.
5 million broadcasters and 100 million viewers per month. 2007 by Justin Kan and Emmett Shear, the site was divided into several content categories. The gaming category grew especially fast, and became the most popular content on the site. It launched officially in public beta on June 6, 2011. Since then, Twitch has attracted more than 35 million unique visitors a month.
Investors during three rounds of fund raising leading up to the end of 2013 included Draper Associates, Bessemer Venture Partners and Thrive Capital. In addition to the influx of venture funding, it was believed in 2013 that the company had become profitable. Especially since the shutdown of its direct competitor Own3d. 2013, Twitch has become the most popular e-sports streaming service by a large margin, leading some to conclude that the website has a «near monopoly on the market». On February 10, 2014, Twitch’s parent company Justin. Twitch Interactive, reflecting the increased prominence of the service over Justin.
On August 5, 2014, the original Justin. The audio filtering system, along with the lack of communication surrounding the changes in general, proved to be controversial among users. On August 25, 2014, it was announced that Amazon. The deal was expected to be finalized by the end of 2014. Twitch is now operated as a wholly owned subsidiary of Amazon.
Shear touted the Amazon Web Services platform as an «attractive» aspect of the deal, and that Amazon had «built relationships with the big players in media,» which could be used to the service’s advantage—particularly in the realm of content licensing. In June 2016, Twitch added a new feature known as «Cheering,» a special form of emoticon purchased as a microtransaction using an in-site currency known as «Bits». Bits are bought using Amazon Payments, and cheers act as donations to the channel. Users also earn badges within a channel based on how much they have cheered. On August 16, 2016, Twitch acquired Curse, Inc. In December 2016, Twitch announced a semi-automated chat moderation tool, which uses natural language processing and machine learning to set aside potentially unwanted content for human review. In October 2017, Twitch announced that embedding of channels and channel chats had become accessible to everyone.
In December 2017, the National Basketball Association and Twitch announced that they would broadcast NBA G League games on Twitch starting on December 15. In January 2018, Twitch announced a two-year exclusive deal on the Overwatch League with Blizzard with reports calling it the largest esports deal. In April 2018, Twitch acquired rights to the National Football League through an eleven-game package of Thursday Night Football games. A number of channels do live speedrunning. On October 28, 2015, Twitch launched a second non-gaming category, «Creative», which is intended for streams showcasing the creation of artistic and creative works.
Korean phenomenon of Muk-bang and Korean players having engaged in the practice as intermissions on their gaming streams. In March 2017, Twitch added an «IRL» category that allows users to stream video doing just about anything. The channel is normally in the top 10 most watched channels. In May 2017, Twitch did a streaming marathon for the classic PBS Kids show, Mister Rogers’ Neighborhood. They repeated the Marathon on March 20th to honor what would had been Fred Rogers’ 90th birthday. Games Done Quick is a bi-annual speedrunning event for charity hosted on Twitch.
Broadcasters on Twitch often host streams promoting and raising money towards charity. 75 million in donations for charitable causes. In late 2013, particularly due to increasing viewership and using a legacy Adobe Flash plugin to present video to desktop users, Twitch had issues with lag, predominantly in Europe. Twitch features a large number of emoticons called «emotes». There are emotes free for all users, emotes for Turbo users, emotes for Twitch Prime users, and emotes for users who are subscribed to Twitch partners.
Kappa is the most used emote on Twitch. In July 2011, Twitch launched its Partner Program, which reached over 11,000 members by August 2015. 99 a month, often granting the user access to unique emoticons, live chat privileges, and other various perks. In April 2017, Twitch launched its «Affiliate Program» that allows smaller channels to generate revenue as well, also announcing that it would allow channels access to multi-priced subscription tiers. The participants of this program get some but not all of the benefits of the Twitch Partners. Advertising on the site has been handled by a number of partners.
In 2011, Twitch had an exclusive deal with Future US. On April 17, 2012, Twitch announced a deal to give CBS Interactive the rights to exclusively sell advertising, promotions and sponsorships for the community. Twitch CEO Emmett Shear has stated a desire to support a wide variety of platforms, stating that they wanted to be on «every platform where people watch video». In 2013, Twitch released a software development kit to allow any developer to integrate Twitch streaming into their software. In November 2017, it was reported by Cord Cutters News that Twitch was halting the Twitch app in the Roku channel directory, possibly to favor Amazon’s own Fire TV platform.